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Quoting a property management business job: template and real numbers

Property management quote template for owners: the nine sections a proposal needs, the fee lines it must disclose, and placeholders instead of invented prices.

What to take away

  • A quote to an owner is the first draft of the management agreement. Every line will be read back to the company later, so write it as carefully as the lease.
  • The template below has nine sections. Each exists because a missing one has produced a dispute somewhere: scope, exclusions, fee lines, authority limits, deposits, reporting, term, and what happens at the end.
  • The fee table gives public market ranges, labelled as market data. Residential management fees commonly run 8% to 12% of collected rent. Flat fees often run $75 to $150 per unit per month. The worked example fills the same lines for one six-unit building.

The template

  • 1. Parties and property. The owner's legal name, the entity holding title if different, the property address, the unit count, and the current occupancy with lease end dates. A quote for 'the building on Elm Street' is a quote for a dispute about which units were included.

Fee Lines: Basis and Trigger

Fee line

Monthly management fee
Share of collected rent or flat per unit
Leasing fee
Amount or share of first month's rent
Renewal fee
Amount
Maintenance coordination
Fee per work order, share of vendor invoice, or included

Basis

Monthly management fee
Each month, on rent collected
Leasing fee
A new lease executed
Renewal fee
A renewal executed
Maintenance coordination
Each closed work order

Triggered by

Monthly management fee
Leasing fee
Renewal fee
Maintenance coordination

Nine Sections of a Quote

  • Parties and property
  • Scope of services
  • Exclusions
  • Fee schedule
  • Authority limits
  • Trust account and deposits
  • Reporting and statements
  • Term and termination
  • 2. Scope of services.Listed, not described. Rent collection and posting. Owner statements and disbursements. Tenant communications. Maintenance intake, triage, and coordination. Periodic inspections, with the frequency stated. Lease enforcement and notices. Move-in and move-out inspections with photographs. Renewal negotiation. Anything not listed is not included.
  • 3. Exclusions.Stated in words the owner will remember: capital projects above a size, legal representation, tax filings, insurance placement, and anything the company will refer out. The exclusion list is where the owner learns what he still has to do himself.
  • 4. Fee schedule.One line per fee, each with the trigger and the basis. The table below is market data: public U.S. residential benchmark ranges as of 2026, gathered for this page, not any company's quote. A quote uses the company's own figures from the fair-margin derivation.
Fee lineBasis and typical public rangeTriggered by
Monthly management fee8% to 12% of collected rent for residential; $75 to $150 per unit per month flat in many markets; 4% to 8% for large multifamilyEach month, on rent collected
Leasing fee50% to 100% of one month's rent for a new tenant; 20% to 50% in some marketsA new lease executed
Renewal fee$100 to $300, or 25% to 50% of one month's rentA renewal executed
Maintenance coordination10% to 20% markup on vendor invoice, or $50 to $100 per work order, or includedEach closed work order
Onboarding$150 to $500 per unit, or $250 to $1,000 per propertySigning, once
Vacancy handling$50 to $100 per month, or includedEach month a unit is vacant
Default and eviction coordination$250 to $500 flat, or $75 to $150 per hourNotice served
Inspections$50 to $150 per inspectionMove-in, move-out, periodic
Annual statement or tax package$25 to $100 per propertyYear end

A line marked 'included' is included, and the owner is told so. An owner who finds a coordination fee on a statement after being told maintenance was included is an owner about to leave.

For a Canadian building the rules are provincial rather than state. The quote names the provincial residential tenancy act, and the fee is quoted as a share of collected rent set by the local market.

Quote software can hold the template and produce the statement. Buildium, AppFolio, DoorLoop, Rent Manager, and Yardi Breeze all handle owner statements, fee schedules, and trust accounting.

  • 5. Authority limits. The amount per work order and per month the company may spend without approval, the emergency authority, and how approval is requested and recorded. Typical limits run $300 to $500 per work order and $1,000 to $2,500 per month.

The break-even scenarios show why emergency authority matters to the company as much as to the owner: an unfunded emergency is unbilled hours.

  • 6. Deposits and trust funds.Who holds tenant deposits, in what kind of account, and under what rules. The state landlord-tenant statute and the state real estate commission set the rules. The quote names them rather than restating them. The owner's reserve held by the company, and what it may be used for.
  • 7. Reporting.What the owner receives, when, and in what form: the monthly statement with the work list, the year-end summary, the inspection reports, and access to the portal if there is one.
  • 8. Term and termination.Start date, term, renewal, notice to end, and what is handed over at the end: deposits with an accounting, records, keys, and open work orders.
  • 9. Assumptions.The condition of the units as seen at the walk-through, the leases as provided, and any inherited deposit records as received. If the company has not yet inspected, the quote says so and reserves the right to revise after inspection.

The worked example: a six unit quote, filled line by line

An owner with a six-unit building, five occupied, asks for a quote. The company inspects, reads the five leases, and finds no deposit ledger.

Six-Unit Worked Example

  1. List six units, five lease end dates, one vacancy
  2. Add deposit ledger reconstruction as one-time service
  3. Quote monthly fee on five units until sixth leased
  4. Set authority limits per work order and per month
  5. State trust account rules and deposit transfer
  6. Record walk-through date, condition notes, missing ledger

The worked example

Quote lineWhat the quote statesFigure used here
1. Parties and propertyOwner's legal name, title entity, six-unit address, five occupied units with lease dates, one vacantSix units, five leases read
2. Scope of servicesThe nine listed services, nothing addedSame list as the template
3. ExclusionsCapital projects over the owner's limit, legal work, tax filings, insurance, referralsReferred out
4. Management fee10% of collected rent, midpoint of the public 8% to 12% rangeRent actually collected
4. Leasing fee50% of one month's rent, midpoint of the public 50% to 100% rangeNew lease only
4. Renewal fee$200 flat, midpoint of the public $100 to $300 rangeEach renewal
4. Coordination15% of the vendor invoice, midpoint of the public 10% to 20% rangeEach closed work order
4. Onboarding$325 per unit, midpoint of the public $150 to $500 rangeOnce, at signing
4. Vacancy handling$75 per vacant unit per month, midpoint of the public $50 to $100 rangeThe one vacant unit
4. Eviction coordination$375 flat, midpoint of the public $250 to $500 rangeNotice served
4. Inspections$100 each, midpoint of the public $50 to $150 rangeMove-in, move-out, periodic
4. Annual statement$60 per property, midpoint of the public $25 to $100 rangeYear end
5. Authority limits$400 per work order, $1,750 per month, midpoints of the typical limitsSpend without approval
6. Deposits and trust fundsState statute and state real estate commission named, not restatedFive inherited deposits, no ledger
7. ReportingMonthly statement with the work list, year-end summary, inspection reports, portal accessMonthly
8. TermTwelve months, renewal, 30 days notice, handover listStart date stated
9. AssumptionsFive leases as provided, no deposit ledger receivedRevisions after inspection

Each figure above is the midpoint of a published market range, so the table shows the shape of a quote for this building. The real numbers the title promises are the company's own, derived from its cost to serve.

From cost to serve to the fee

The company builds its fee from four inputs, all from its own books.

Input / Where the company gets it

Loaded labor per unit per month
Field and office hours charged to the property, at the loaded hourly rate
Software and administration per unit per month
The monthly plan and admin time divided by units under management
Other overhead per unit per month
Insurance, vehicle, phone, and office divided by units under management
Target margin
The profit target set for the service line

Fee equals cost to serve divided by one minus the target margin.

Take a cost to serve of $80 per unit per month as an arithmetic example. A 25% target margin gives a fee of $107, since $80 divided by 0.75 is $107. A 15% margin gives $94, since $80 divided by 0.85 is $94.

On the six-unit building, the first figure bills $642 per month. That is the number the owner sees on the fee line, and it comes from the company's books. If the derived fee falls outside the public band, the company changes the cost, the margin, or the scope.

Fee models compared

Where it fits

Share of collected rent
Owners who want the company to feel every vacancy
Flat amount per unit
Owners who want a predictable number, portfolios with stable rents
Tiered by unit count
Owners with growing portfolios
Fee plus itemized coordination
Owners who want to see what each work order cost
All-inclusive
Owners who hate line items

What it hides

Share of collected rent
Fee falls when rent falls, and the company's cost does not
Flat amount per unit
Vacancy has to be priced separately or absorbed
Tiered by unit count
The tier boundaries become the negotiation
Fee plus itemized coordination
The statement is longer and every line is a question
All-inclusive
The company carries every maintenance hour at one price

In practice, share-of-collected-rent deals commonly sit at 8% to 12% for residential. Flat per-unit fees often run $75 to $150.

Tiered schedules often start near $100 per unit for 1 to 4 units and fall toward $70 per unit at 20 or more. Fee plus itemized coordination adds a 10% to 20% markup on vendor invoices. All-inclusive pricing often runs $100 to $200 per unit per month.

The model is chosen for the owner segment the company serves, and the segment is chosen with the territory. The territory-first location method and the site scoring protocol explain how the owner mix is read from local records before the fee model is set.

Before the quote leaves the office

  • The advertised fee, the quoted fee, and the fee the agreement will charge are the same figure with the same conditions. The Federal Trade Commission's advertising guidance for small businesses is the reference for why.
  • The loaded labor cost behind the fee is current. The Bureau of Labor Statistics occupational wage tables by area are a check on the wage component when the company's payroll history is thin.
  • The quote is filed with the walk-through notes and the derivation. The IRS guidance on what records a business should keep is the retention floor, and the quote is the first document an attorney will ask for if the relationship goes wrong.
  • A qualified attorney has reviewed the template once, and the pricing and profit guide has been reread for any fee line the template is missing.

Common questions

Should the quote include sample figures?

It should include the company's own figures for this owner, derived from its cost to serve, not figures copied from another company.

How long should a quote stay open?

State a date. Costs move, and an owner who accepts a six-month-old quote accepts a price the company no longer charges.

Can the owner negotiate individual lines?

The owner can ask. The company decides which lines have room, using the derivation, and records any concession with an end date.

Is the quote binding?

That depends on how it is worded and on state law. That is why the template says the agreement, not the quote, governs, and why an attorney reviews the template.

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